https://www.comicsands.com/boyega-quits-jo-malone-china-ad-2647679935.h… “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. I’ll say it straight up,” said Boyega. The concept for the film was based on John’s personal experiences and should not have been replicated. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 Boyega was appointed the male global ambassador for the brand in 2019. British cologne company Jo Malone has apologized to “ Star Wars ” actor John Boyega after editing him out of the Chinese version of an award … He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. British cologne company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in. It won The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 Perfume company Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Jo Malone London has named its first "London Gent," and he couldn't be a more perfect fit. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. “John is a tremendous artist with great personal vision and direction. We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. The film has since been removed from the Jo Malone website. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif. The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Home to wild horses and flowers, the vast and extravagant grasslands span areas in Hungary and Ukraine across central Asia to Manchuria in the east. We respect John’s decision and we wish him all the best. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club. John B on a horse, meanwhile Jo Malone on one. The actor will next be seen in Steve McQueen’s “Small Axe” drama anthology for the BBC and Amazon Prime Video. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Jo Malone London, the British perfume and scented candle brand, has issued an apology to John Boyega — who was last year named its first male global ambassador — … “What I would say to Disney is do not bring out a black character, market them to be much more important in the franchise than they are and then have them pushed to the side,” he told GQ. Boyega stepped down as a global ambassador for the Jo Malone … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China.. Boyega … Best of Variety. Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega. Variety and the Flying V logos are trademarks of Variety Media, LLC. @katie_strick. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." “I don’t have time for nonsense. “What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. Golden Globes Predictions: Best Supporting Actress (Film) – Can Nicole Kidman “Zazz” Her Way to the HFPA? 17 September 2020. “I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday. Jo Malone, based in London, responded to the actor’s decision by releasing another statement on Twitter. he detailed the lack of nuance afforded to his character. Read Next: ‘Margrete – Queen of the North’ Teaser, Poster Unveiled by REinvent, SF Studios (EXCLUSIVE), ‘Adu’, ‘Las Ninas,’ ‘Akelarre’ Lead Spain’s Goya Nominations. Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. https://deadline.com/2020/09/john-boyega-jo-malone-china-ad-1234576908/#! The concept for the film was based on John’s personal experiences and should not have been replicated. Katie Strick Feature writer. John Boyega has stepped down as Jo Malone's global ambassador. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Let's unpack the John Boyega and Jo Malone advert debacle, and how the bait-and-switch is a missed opportunity for a stance against racism. However, it does not appear to show Liu in Peckham or to be quite so directly autobiographical. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. In 2015, Boyega made global headlines when his image on the China release posters of “Star Wars: Episode VII – The Force Awakens” was reduced in size. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. We respect John’s decision and we wish him all the best. W. The controversial departure stems from the company’s decision to replace a Black person in a commercial John Boyega has cut ties with perfume company Jo Malone after it replaced him in a commercial for the Chinese market. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6, — Jo Malone London (@JoMaloneLondon) August 27, 2020, “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said in a statement to The Hollywood Reporter. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Malone is no longer personally associated with the company, having sold it … LONDON, Sept 15 — British actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. The actor, who won much praise for his uncompromising protests following the death of George Floyd, also spoke about his experiences handling the racist backlash to his casting in the franchise. W. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. It’s not good. @katie_strick. “John is a tremendous artist with great personal vision and direction. The recast and reshot Chinese version replaced Boyega with local actor Liu Haoran (The “Detective Chinatown” franchise). John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. 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The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”. The concept for the film was based on John’s personal experiences and should not have been replicated.”, “While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. https://blackgirlnerds.com/john-boyega-moves-on-from-jo-malone-london In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence. https://www.dailydot.com/unclick/john-boyega-jo-malone-china-racism We respect John’s decision and we wish him all … 17 September 2020. “We respect John, and support our partners and fans globally. John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese Commercial. 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