Absolutely disgusting and disrespectful. If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. It has removed the ad … These cookies will be stored in your browser only with your consent. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. @ash and Jo Malone has apologized, means they know they were wrong. Sign in. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. I just feel that that it is all about money at the end of the day. Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. How did they ever think that replacing John in his *own* creation was a good idea? The British are not shy about litigation either. Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . “We respect John, and support our partners and fans globally. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Password. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. All I said was that we shouldn’t be so quick to jump to conclusions. ... quits Jo Malone over Chinese ad . Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน The concept for the film was based on John’s personal experiences and should not have been replicated.”. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Taking to … John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … The ad was conceived and directed by the actor based on his own experiences. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. As for the one with Liu Haoran’s, it’s a mehhh. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. It has removed the ad … Reset password: Click here. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. Sign in to continue. While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. I have to say John Boyega’s ad gave me goosebumps. Stay signed in. ADVERTISEMENT. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. This website uses cookies to improve your experience while you navigate through the website. Marylebone, London, W1G 0PG. In a statement to The Hollywood Reporter, they said: Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. ... replaced Boyega with Chinese star Liu Haoran. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. (Photo by … US … If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. US … I always believe in listening to all sides before condemnation starts. Then we know who the racist one is. “John is a tremendous artist with great personal vision and direction. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. I hope John can take them to court or something. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. It is mandatory to procure user consent prior to running these cookies on your website. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Advertisement Hide Today’s top stories The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. There is nothing racist about replacing with local faces. Sign in to continue. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. The modified version replaced Boyega with Chinese star Liu Haoran. And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? After all, producing a commercial doesn’t take place suddenly. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". It’s better if they let him produce his own idea. Every story has got more than one side. The recreated ad replaced Boyega with Chinese star Liu Haoran. Just gonna leave this here. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. The recreated ad replaced Boyega with Chinese star Liu Haoran. Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Save my name, email, and website in this browser for the next time I comment. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The modified version replaced Boyega with Chinese star Liu Haoran… Jo Malone global ambassador resigns after being replaced in ad … document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Inform yourself first before opening your mouth. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. We also use third-party cookies that help us analyze and understand how you use this website. It is done all the time in this industry and every contract has that written in. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. Taking to … Jo Malone … ADVERTISEMENT. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? It has removed the ad and apologized. Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! Stay signed in. ... but featured Chinese star Liu Haoran … John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. 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