The ‘Star Wars’ actor was replaced by another actor in the luxury fragrance brand’s Chinese marketing campaign, despite Boyega directing and establishing the idea for the original film BBC Worklife: Is the five-day work week dead? We press on and strong. It’s also not the first time Boyega has called out injustice at the danger of his own career and professional relationships. Writing on Twitter, the British star said while he accepted that companies would use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone". However, Boyega has said Jo Malone was "wrong" to have used another actor "without my consent or prior notice". We press on and strong. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Stay blessed people.". The BBC is not responsible for the content of external sites. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.". John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. It’s back to back but I assure you this will be dealt with swiftly. Boyega's new lead character Finn was shrunken in size, compared with the original poster. “I don’t have time for nonsense. .css-14iz86j-BoldText{font-weight:bold;}John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. I don’t have time for nonsense. Stay blessed people,” he wrote in a Twitter thread explaining his decision. Boyega's sister Grace posted the Chinese version of the advert in a Twitter response. It's not the first time Boyega has fallen foul of editing for the Chinese market. 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"We respect John, and support our partners and fans globally. .css-1hlxxic-PromoLink:link{color:inherit;}.css-1hlxxic-PromoLink:visited{color:#696969;}.css-1hlxxic-PromoLink:link,.css-1hlxxic-PromoLink:visited{-webkit-text-decoration:none;text-decoration:none;}.css-1hlxxic-PromoLink:link:hover,.css-1hlxxic-PromoLink:visited:hover,.css-1hlxxic-PromoLink:link:focus,.css-1hlxxic-PromoLink:visited:focus{color:#B80000;-webkit-text-decoration:underline;text-decoration:underline;}.css-1hlxxic-PromoLink:link::after,.css-1hlxxic-PromoLink:visited::after{content:'';position:absolute;top:0;right:0;bottom:0;left:0;z-index:2;}Star Wars: John Boyega says non-white actors 'pushed to the side' by Disney, Stars back John Boyega after Black Lives Matter protest, .css-1snjdh1-IconContainer{display:none;height:0.875em;width:0.875em;vertical-align:-0.0625em;margin-right:0.25em;}Black Lives Matter: John Boyega speaks at march, Trump's Covid order rebuffed on his final full day. It also nods to his Nigerian background. In a statement to The Hollywood Reporter, Jo Malone London said: "John is a tremendous artist with great personal vision and direction. The concept for the film was based on John's personal experiences and should not have been replicated. We want to hear from you! “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” Boyega’s thread continued. The Jo Malone debacle was not the first time Boyega has been removed for promotional material in China. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. 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I have decided to step down as Jo Malone's global ambassador. “John is a tremendous artist with great personal vision and direction. We press on and strong. “I don’t have time for nonsense. Writers, actors and directors including JK Rowling and Jordan Peele also praised the 28-year-old for his emotional speech at a Black Lives Matter protest in the summer. John Boyega walked away from the Estee Lauder-owned company after they edited him out of an advert … .css-1xgx53b-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-1xgx53b-Link:hover,.css-1xgx53b-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. 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